Whether you accept it or not, as a writer, you have a genre where you are most powerful. You may have produced content of various types, but you will have one most dominant type that you are most comfortable with.
Before you can identify that genre, though, let's quickly have an overview of all possible kinds and the areas where they are used. In the end, you can find a mindmap for your reference.
The most-known and obvious categorization of the content is between fiction and non-fiction. This group primarily focuses on non-fiction writing, so we will not focus on the fiction-writing part just yet. However, indeed, at least one of the genres that we are going to talk about today can have elements of fiction to a great extent.
You will find many articles on the internet describing SEO writing and Ghostwriting as separate genres, or types of content writing. We strongly disagree and here are the reasons;
For every online content, SEO, in some form or the other, is essential and applicable. To what extent elements of SEO are incorporated in your content is a separate matter. But it applies to everything that goes online. Hence, it's not a distinct category of content.
Similarly, ghostwriting is when you produce the content that will be published under someone else's identity. We, the content writers, do that all the time, whether we are freelancers or work in a company. Ghostwriting is also applicable to all kinds of writing, even offline. There are no separate writing elements involved, and hence, we don't consider this a different category as well.
You can, of course, continue to use these keywords to attract customers.
Having said that, let's now focus on each category of content. We divide the writing into five distinct types;
Out of that, legal writing and news writing are particular types of skills that we are not going to discuss in this article. We may do it some other time, but today, we are going to focus on the top three genres of content.
With its origins in the direct response advertising, copywriting, fundamentally, is a means to increase the sales conversion rate. You have to entice your reader to purchase your product or subscribe to your service through your writing.
Copywriting is everywhere. From advertisements to product brochures, from emails to case studies, the persuasion to purchase the product is everywhere. We will discuss the elements of good copywriting in a later article. Still, for now, it is sufficient to know that copywriting is primarily linked to sales. And if you haven't yet guessed correctly, this is the type of writing that intersects with the fictional literature.
If you can understand theories well and can put out a critical argument based on those theories, well, you can be an academic writer. Research papers to be published in the journals or academic essays to be written as part of educational assignments, academic writing needs special skills and language. Not to mention at least a standard knowledge of the subject you want to write in.
While academic writing is about the theories, technical writing is all about practical use. Be it a complex machine, or a software product, the primary objective of technical writing is to convey the characteristics, and usage information. All how-to articles that you find on the internet, product manuals, white papers, process documents, and even training and educational content are examples of technical writing.
Each of these genres requires unique skills to be proficient. At times, there may be intersections. For example, technical and copywriting may be mixed, or even academic writing may be used to enhance sales. Still, for the most part, their purposes vary. You need a different mindset and approaches for each of these types. In upcoming articles, we will discuss these genres separately, in detail.